Product Marketing Manager

Product Marketing Manager

Reports to: Managing Director of Healthcare

About Drips:

Drips enables clients to connect with consumers through AI-powered, Conversation as a Service. Backed by a proprietary natural language processing model, our platform has handled over a billion conversations, enabling us to deliver automation at a scale that no other competitor in the messaging industry has been able to match. That’s why we’re the platform of choice for some of the world’s most recognizable brands.  Drips’ focus on empowering companies to capture intent and drive meaningful conversations has sparked rapid growth since the company was founded in 2016. We are well funded and looking to accelerate the next era of growth and expansion through channel ecosystems. 

We’re more than just a high-growth company; we’re also a community. While we work remotely, we still embrace the core values that help us achieve personal growth. Every member of the Drips team has a direct impact on our company! If you want to love the product, solve hard problems, and create an ecosystem - we want to talk with you! 

Overview:
The Product Marketing Manager, reporting directly to the Managing Director of Healthcare at Drips, plays a pivotal role in shaping and executing our product marketing strategies with a keen focus on the healthcare sector. This position is responsible for crafting compelling product narratives, driving go-to-market strategies, and supporting sales efforts to expand Drips’ footprint within the various industries we operate in. This role is ideal for a highly motivated marketing professional with a strategic mindset, a passion for aligning products with customer needs, and a basic level understanding of healthcare dynamics.

Responsibilities:

• Craft compelling product positioning and messaging with a focus of, but not limited to, healthcare clients.

• Convert product documentation to consumable client-facing material

• Manage the latest version of the client-facing product roadmap

• Develop and execute go-to-market strategies for new product launches.

• Develop pricing strategies and own TAM/SAM/SOM for new products and features

• Create marketing collateral, including case studies, sales decks, and white papers.

• Support sales enablement through training materials and pitch decks.

• Conduct market research and competitive analysis to inform strategies.

• Gather client feedback to refine product offerings and influence the roadmap.

• Establish thought leadership through content creation and industry engagement.

Accountabilities and Performance Measures:

• Drive growth in pipeline and conversions by enabling sales and aligning product marketing efforts.

• Maintain a robust set of marketing assets that effectively communicate Drips’ capabilities to the market.

• Achieve measurable increases in brand awareness and thought leadership within the healthcare industry.

• Track and report on campaign performance, adjusting strategies to maximize impact.

Organizational Alignment:

• Reports to Managing Director of Healthcare

• Collaborates closely with Product, Sales, Client Success, and Marketing teams

• Engages with key healthcare clients and industry influencers to inform product positioning and marketing strategies

Qualifications:

• Bachelor’s degree in Marketing, Business, Healthcare Management, or a related field

• 5+ years of product marketing experience, with at least 3 years focused on the healthcare industry or related sectors.

• Strong strategic thinking, storytelling, and content creation skills.

• Demonstrated experience in developing and executing go-to-market strategies.

• Ability to understand complex products and communicate their value in a simple, compelling manner.

• Proficient in data analysis, able to draw actionable insights to inform marketing strategies.

• Experience with CRM systems, marketing automation tools, and analytics platforms.

• Familiarity with healthcare regulations, compliance, and industry standards is a plus.

• Excellent communication, presentation, and project management abilities.

• Strong interpersonal skills with a proven ability to collaborate cross-functionally.

• Self-motivated, adaptable, and capable of working in a fast-paced environment.

• Willingness to travel occasionally (20 - 40%) to engage with clients, attend conferences, and support field marketing initiatives.

This role offers the opportunity to significantly impact Drips’ growth, working alongside industry leaders and driving the success of innovative outreach solutions.